Mag-iwan ng alaala, 'wag ng bakas.

TUKLAS ALIBIJABAN.

Bakawan, Buhangin, at Likha sa Kabibe
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Alibijaban Island scenic view with mangrove forest and clear waters
TUKLAS ALIBIJABAN

Campaign Overview

UY! Underrated tourist destination ba kamo? Tara sa Alibijaban Island!

Alibijaban is regarded as a low-crowd, high-nature island micro-adventure for backpackers and mindful explorers who want raw coastal scenery without mass-tourism pressure. It highly resonates with people who love connecting and being one with nature, even for a short-period of time.

Through this campaign, Alibijaban is positioned as a place where travelers are encouraged to slow down, connect with the environment, engage with the local community, and leave memories, not damage. Tuklas Alibijaban seeks to hit two birds with one stone by showcasing Alibijaban's wonders and generating 100% profit towards the community and further sustainable efforts.

Ano pang hinihintay mo? Makiisa. Sumama. Tara! Alibijaban na!

OUR OBJECTIVES

TAMang pagTuklas Alibijaban

The Marketing Campaign aims to uphold its "TAMang pagTuklas Alibijaban" objective framework as a dedicated campaign, enticing masses to come and see the beauty of Alibijaban:

T

TRACK

responsible visitor growth through controlled digital engagement.

  • Within 12 months of campaign launch, Tuklas Alibijaban seeks to increase qualified website inquiries and guide-slot bookings.
  • Targeting backpackers and adventure travelers by a 10% increase.
  • Measured through website analytics and booking records, while maintaining compliance with carrying-capacity limits via digital analytics.
A

ACTIVATE

community-led experiences as the core tourism product.

  • Within the first 6 months, Tuklas Alibijaban targets to operationalize at least three (3) community-based experiences.
  • Mangrove exploration, Kabibe Mandala workshop, and livelihood story stops experience.
  • Facilitated by the local community and integrated into all DIY itineraries of prospective visitors.
M

MAINTAIN

environmental integrity through responsible tourism practices.

  • For the first 12 months, Tuklas Alibijaban aims to ensure that 85% of guided visits are with compliance.
  • On established visitor rules, waste-management protocols, and the campaign’s principles: “Explore with Intention”, “Travel Light: Leave No Trace”, and “Support the Island, Empower the Community”
  • All verified through guide reports, visitor pledges, and post-trip monitoring.