A comprehensive 12-month phased approach to establish Alibijaban as a premier sustainable tourism destination while protecting its natural resources.
Stakeholder alignment, funding collection, and coordination with the Alibijaban community.
Website build and creative promotional initiatives.
Soft launch, first small-creator trip to Alibijaban Island, and feedback loop.
Full launch, weekly content follow-up, and slot system are stable.
Partnerships expansion for the local community, first impact report.
Optimization and monitoring; second impact report; next-year plan to boost website visitors; and to preserve the Island while maintaining small-group visitors weekly.
A detailed phased approach ensuring systematic implementation of the marketing campaign with community involvement and sustainable practices.
1st - 2nd Month
Align campaign rules with protected area governance direction (PAMB/PASu/LGU coordination).
Coordinate with the LGU to be submitted to the Government for funding proposals.
Encourage the Alibijaban community to build a tourism team: tour guides, hosting standards, workshop facilitators (CBT participation model).
Coordinate with the Island to draft a Code of Conduct ("Leave No Trace Agreement" and prohibited acts summary) to minimize visitors who are not following strict guidelines.
3rd Month
Assist the community in finalizing 2–3 guided routes with safety Standard Operating Procedures (SOPs) that include tide and weather triggers.
Create photo/video assets, as well as poster/brochure designs, to further entice visitors.
Build a website with a booking inquiry form and a slot calendar.
4th - 6th Month
Soft launch to outdoor clubs and micro-creators.
Weekly reels with monthly blogs (logistics and responsible travel).
Pilot visitor-cap system; adjust based on observed pressure points (mangrove entry points, waste).
7th - 12th Month
Partnership expansion efforts.
Publish quarterly transparency report (Key Performance Indicators).
Below is the proposed budget for the Tuklas Alibijaban Marketing Campaign Project. All values are estimated, and according to research, based also on what the Marketing Campaign caters to provide.
| Deliverables | Activities | Amount in PHP |
|---|---|---|
| A. Content & Creative Production | Photo/video production (2-3 shooting days with editing) | ₱66,000/year ₱5,500 per month |
| Design system, templates, brochure layout | ₱6,000/year ₱500 per month |
|
| B. Website & Tools | Website design and build (basic CMS, SEO, forms) | ₱15,000/year |
| Hosting, domain, analytics tools (6 months) | ₱4,500/year | |
| C. Launch & Promotions | Micro-influencer hosting (travel subsidy, guides, meals, commission) | ₱22,000/year ₱5,500 per quarter |
| Digital ads (Meta/TikTok/Google) | ₱7,000/year | |
| Print collateral and port signage | ₱3,500/year | |
| D. Community & Sustainability System | Guide training, safety kits, first-aid, radios | ₱5,000 |
| Waste stations, segregation bags, hauling agreements | ₱5,000 | |
| TOTAL | ₱134,000 | |
The campaign ensures funding will come from a mix of crowdfunding, grants, and Government subsidies, once we partner with the Local Government Unit of San Andres, Quezon. Ultimately, this campaign is a one-step-ahead initiative towards generating income for the Alibijaban Community and the need to cater the growing market of eco-conscious backpackers.
The Tuklas Alibijaban Marketing Campaign creates a shared-value ecosystem where tourism growth supports conservation, community welfare, and institutional mandates simultaneously.
Public Partners
Local Stakeholders
External Partners
Funding Partners
Because Alibijaban is a protected area, the campaign's monitoring primarily focuses on both experience quality and ecological preservation, in addition to visitor counts.
Recent carrying capacity research on Alibijaban Island emphasizes that "safe limits" are not static and should be managed through:
The campaign will track visitor flow concentration (where people cluster) since localized pressure can cause disproportionate impacts on the land, a known issue in protected areas.
For evaluation, website operations will publish a quarterly dashboard tracking:
Regular adjustments will be made based on real-time data and community feedback.
The campaign will seek evaluation from visitors to gather supplemental information on what the Island should focus on improving and safeguarding its natural reserves.
This ensures tourism development remains aligned with conservation goals and community needs.